Star Wars: Uprising Pre-Reg & Launch Sites
Designed the official pre-registration and game launch websites in 2015 for this canon Star Wars mobile RPG, creating immersive in-universe UI, holographic iconography, and interactive registration flows.
Launch Website UI
Crafted custom UI frames, digital buttons, and navigation systems directly matching the aesthetic of the in-game assets.
Launch Design →
In-Universe Iconography
Developed custom holographic icons, themed search interfaces, and underlit dividers for deep Star Wars immersion.
Holographic UI →
Interactive Droid Pre-Reg
Elevated conversion rates by styling the registration flow as an interactive holographic projection emitted from a droid.
Droid Projection →Project Overview & Narrative Context
Set in the Anoat sector following the Battle of Endor and the fall of the Emperor, Star Wars: Uprising invited players to unite smugglers, freedom fighters, and bounty hunters against the Iron Blockade. As visual designer, I was tasked with crafting both the high-conversion pre-registration portal and the full game launch destination.
Design Challenge
Deliver an authentic, cinematic Star Wars experience on the web by translating in-game UI conventions, holographic interfaces, and sci-fi aesthetic treatments into fluid, responsive web layouts.
Designing the Launch Destination
After gathering requirements and content from marketing and game production teams, I developed wireframe architectures and produced high-fidelity visual mockups for the game launch site.
The layout paired bold character artwork with structured modular panels, presenting new planetary locations, character classes, and gameplay mechanics in an easily browsable format.
Thematic Sci-Fi UI & Iconography
To ground the web experience in the Star Wars universe, common functional web elements were customized with thematic flair. Standard form elements like search bars received angled metallic cutouts and digital displays reminiscent of galactic consoles.
Navigation icons were given a digital holographic glow treatment to feel natively sci-fi, while luminous underlit beam dividers separated content chapters with visual distinction.
Interactive Droid Pre-Registration Flow
For the pre-registration campaign, standard form fields often feel dry and disengaging. To drive higher sign-up intent and excitement, I designed the pre-reg window as a holographic projection emitted directly from a droid unit.
This creative framing immediately drew user focus to the single most vital conversion action on the page while maintaining narrative immersion.
Hexagonal accent frames were introduced across promotional cards and bonus reward tiers, creating visual rhythm without distracting from conversion objectives.
